reKind is a brand I helped bring to life from the ground up, starting with the name. I lead a team from its company in brainstorm meetings, which included: creating the name, agreeing on a direction for the brand design, and creating a marketing welcome gift and mailer campaign that would be sent to new and potential clients. The brand was built around the b2b's business initiative of accepting donated inventory and sending it to nonprofits in need of those goods. This cycle of gifting for the greater good was the main source of inspiration and anchor for the reKind brand.
Art Direction and Design included: Brand, identity, and website (rekind.co), and marketing mailer campaign.
